If you are struggling to find the perfect place for your gym, you’ve come to the right place! If you are looking to open your first gym or you’re a veteran looking for a new location for your exercise empire, consider these things while looking for the perfect location.
Find a Place with Natural Light and High Ceilings
Having state-of-the-art equipment is excellent, but you also need to have a place that has high ceilings and natural light. This can help the location look and feel larger than it is. This will also allow you to have some flexibility if you want to change your business model. If you’re going to add rope climbs or batting cages, you will need at least 20-foot high ceilings. Not to mention, everyone loves a gym with a lot of light. No one wants to work out in a dungeon! It just isn’t motivating.
Do Competitive Research
Researching before you buy is essential! The fitness industry is a competitive one, which is good! This means there is more information available to you before you buy it! Check out the related businesses in the area to ensure you can make a great offer to your clients. You also want to be able to position yourself properly. If you’re close to a chiropractor, a massage therapist, or a physiotherapy location, you can create a healthy relationship with your neighbors while giving and receiving referrals.
Having adequate parking is something many gym owners don’t think about until it is too late. It is even worse if your clients are forced to pay for parking or circle the area for twenty minutes before they can park! Having a lot of free parking will make a massive difference for your gym.
Keep a Classy Bathroom
Having a great gym is more than just about working out! You want to provide an experience. Clients love beautiful bathrooms that are classy, not only functional. They want a place to take a shower after they’ve worked out. Morning clients are very particular about their showers before they have to head off to work. Have at least two or three showers available for both men and women.