Opening a gym can be either lucrative or disastrous. Before taking that leap, there are many factors to consider, which is why this article will simplify the process. Although certain individual factors may vary based on a professional’s background and location, some consistent foundations are present in successful gyms.
An essential factor in every gym is its trainers. This means the gym owner should have already acquired respect from clientele and relationships as a knowledgeable trainer. It’s magnetic when a gym owner and trainers are elite at their jobs. Being an owner is a step up from being a trainer. Gathering new clientele and being on the floor to show their coaching ability should be second nature for the owner.
Most gyms don’t survive, so a new gym owner must manage their finances well. This isn’t very easy, but to elaborate succinctly, an owner needs to:
- Have financial success before opening their gym
- Charge a respectable price for classes
- Pay their trainers well
These are immensely important, but the final two cannot be emphasized enough. A gym’s staff is why it survives. Employed trainers should be incentivized via commission for building clientele, but should also already have experience and can thus be paid a respectable base salary. An owner should create an exclusive environment, and part of that has elite trainers on staff who are happy and paid well.
A gym’s environment is paramount. Clients should feel the hype of the gym. Popular music should be playing with a high-quality sound system, and trainers should be energetically coaching their class/clients. This may seem secondary, but humans are sensual beings. Clients should enter and leave feeling like no other gym has that energy.
Overall, opening a gym is a huge decision, and the right steps need to be fulfilled for it to be successful. Be developed as a trainer, network with long-time clients and professionals, manage finances well, and pay staff respectably, and an owner will find that the pieces fall into place.