Perhaps the most common trait amongst some of the most successful business figures is the yearning to keep learning. As a business owner, you know that trends, materials, and marketing changes on the fly. It is recommended to learn from those who’ve been in your position through the act of reading. But where should you start? The following list includes some of the best books that business owners should take the time to read.
7 Habits of Highly Effective People by Stephen Covey
There’s a reason why this book has continued to fly off the shelf year after year, and that’s because it’s simply timeless. Stephen Covey goes in-depth regarding the various areas of business, not just the logistics. He helps the reader understand the importance of improving all areas of their lives, including people’s lives outside the office. This book will learn about the art of time management, improving workflow, and having a positive mindset. This is no doubt a must-read, especially if you’re starting on your journey.
Influence: The Psychology of Persuasion by Dr. Robert Cialdini
Suppose you could only know what makes people say yes, then everything would be easier. Although it’s not possible to read people’s minds, it is certainly possible to become more aware of what people are thinking and how that influences their decisions. In this book, Dr. Cialdini goes over the six universal principles of customer persuasion. The book also helps you, as a business leader, avoid being influenced by specific physiological influences made by your clients, which can save you from making costly decisions.
The Art of War by Sun Tzu
Although this book is meant to educate war generals, it undoubtedly resonates with the world of business. For example, in the book, Sun Tzu talks about not letting your enemy know what your plans are. This allows you to catch them by surprise, and thus your chances of victory improve as well. This lesson can also be used in business. If you’re working on a new product or service, it would be wise not to tell anyone outside your company. Work on it until you know that it’s ready for the public, and only then should you attack the competition.