Most adults use social media every day, making it a critical part of any business strategy. Social media has become an easy way for individuals to connect to their family and friends and connect to their favorite businesses. But as a business, a large social media following doesn’t instantly happen overnight. If your business lacks a social media presence, the following tips can help you boost audience engagement, build brand awareness, and help your business reach new markets.
Create a Plan
Social media tools are easy to use and can help you start creating organic posts. But any business owner knows you can just jump right in, and you need to make a plan! The same can be said when posting on social media.
Without creating a social media plan, you will have no clear goal of what you’re trying to accomplish with your posts. Your social media plan should be SMART, specific, measurable, attainable, relevant, and timely, and should be built around goals and metrics that will impact your business.
Pick Your Platforms
It’s essential to pick your business’s right channels with hundreds of social media platforms out there. Do not assume that most of your audience just spends time on one specific channel. It’s also important to make sure you are hitting the right channels to target your specific audience. Most people are on the seven major social media platforms, Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and Reddit, but that does not mean that all seven of those platforms are right for your business.
Know and Grow the Audience
To find your target audience, it’s important to start compiling data on your current customer base and then dig even deeper by looking at social media analytics. Once you start developing a better understanding of who your business is serving, you’ll be able to gain a better picture of who you should be interacting with online.
Once you have a clearer picture of your audience, circle back to your social media plan, and look for ways to reach more people that fit your audience profile. Businesses will often use this as an opportunity to test ads on platforms like Instagram and Facebook. If your business serves a local customer base, make sure these ads target individuals within a range of your business location!