Developing a Business Plan for Your Gym

A business plan is the road map of a new or existing gym business. Here, entrepreneurs detail their objectives, including target customers, competitive advantage, equipment lease proposals, or how they will charge for the services. The entrepreneur wants a clear direction of what, when, and how to run the business. They use the following steps to come up with a concrete gym business plan.

The business plan will have the following sections.

The Executive Summary

This first part includes a quick pitch to investors summarizing the business idea. It aims to capture the fund managers’ interest or justify why the business owner thinks their concepts are viable. In turn, this section is prepared last.

The Market Research and Analysis

The market research gives insight into the viability of the business idea. It includes a SWOT analysis and a feasibility study for the proposed gym location. The entrepreneur uses the findings of the target market demographics, customer expectations, or the logistics of running the workout sessions to come up with factual objectives, marketing, and financial projections.

Products and Services

A gym entails providing coaching lessons, rent of gym equipment, or sale of workout videos. This section lists all the proposed products and services. From here, the entrepreneur can come up with a marketing plan and a financial plan.

The Management

Who will run the gym? What attributes do they have that are an asset to the business? Are there plans to form any strategic partnerships with a fitness coach, manufacturer, or sports icon? This section lays out the organizational structure.

The Marketing Plan

The marketing plan details the proposed income streams and marketing strategies to achieve them. They include offering monthly subscriptions, private coaching, and running a wellness and fitness program. The marketing plan comes up with marketing strategies that will enrich the customer experience.

The Financial Plan

The financial plan converts the ideas into cash. It includes the startup expenses budget, the sales budget, an income and expenditure statement, a balance sheet, and a cash flow statement. In turn, it gives a clearer picture of areas that do not add up, are over-ambitious, or underutilized.

Finally, entrepreneurs have to break the business plan into small achievable goals. They set a time frame to get licenses, assets, and marketing campaigns. Plus, they will have to file tax returns at the end of each financial year. Hence, keeping tabs on all the paperwork is crucial.

Setting Realistic and Achievable Fitness Goals

Whether you’re working on a New Year’s resolution or want to change the way you look and feel, setting a realistic fitness goal can keep you on track. Goals are a great way to get to where you want to be, but this is also a method of holding yourself accountable. If you’re having a bad day, your goal will provide you with the motivation needed to keep moving.

One Goal

People often try to set too many goals for themselves at once. Even if you have multiple things that you want to accomplish, set one goal, achieve that goal, and move on. You can also make yourself anxious if you have too much on your plate.

Create Your Own Goal

There’s a lot of information on the internet when it comes to fitness. Please don’t get caught up in how other people look or what they’re doing. Think about your health. Set your goals based on what you see for yourself in the future. If you know that you’ll never be able to run a marathon like your neighbor next door, don’t feel you need to make that your goal.

Make Sure It’s Measurable

You must measure your progress in some way. This might be counting the pounds as they come off or checking off certain distances with your running. It’s hard to progress towards a goal if you don’t know how you’re doing.

Don’t Set the Bar Too High

You may want to set a small goal for yourself to start with. This is an excellent way to build up your confidence level. After you’ve achieved that goal, move on to something that will be more of a challenge.

It’s easy to get caught up with everything going on over a day, week, or month. When it comes to fitness goals, people often set the bar too high. This sets them up for failure. To avoid throwing your goals to the curb, think about your fitness goals before you set them. Ensure that they’re something you know you can achieve with a little bit of time and effort.

The Future of Entrepreneurship

Americans have always valued entrepreneurship. The classic American success story involves arriving as an immigrant, starting a business and scaling it up into something impressive. While that’s an enduring template, it’s essential to acknowledge the way entrepreneurship evolves. The economy is always changing, and the roadmap to business success changes from era to era.

For the year 2020, there are several significant trends to note when it comes to entrepreneurship. The first is the type of people who are starting new businesses. In 2020, many entrepreneurs are young. Four percent are under 30. That’s not a huge percentage, but it’s a significant number of individuals. Remarkably, so many young people are taking substantial risks early in their careers.

The second trend of note is the type of business people are starting. Instead of opening stores or becoming general contractors, most new businesses are service-related. That can mean business services, food service, or lifestyle services like coaching and personal training. The knowledge economy is becoming more important all the time. General retail and home services each account for less than 10% of the new businesses being started.

The way that entrepreneurs are going about their business has also changed. In the past, it was an advantage to be able to do more than one thing well. That was true of many retail and service-based enterprises. With the ubiquity of Amazon and Walmart, there’s no need for more entries into that market. The real way to succeed as an entrepreneur in 2020 is to niche down. By providing a particular service to a specific market, new businesses can thrive. The detail is where many people and businesses need the most help right now.

Another trend in the way new businesses are coming together in partnership. In the past, there was a big dividing line between tech and other industries, especially in the startup phase. Today, it’s common to see partnerships where one party handles the marketing and sales, and the other controls the coding and development—finding a trustworthy partner with a complementary skill set has always been a key for business success. It’s good to see effective communicators and great engineers coming together and achieving greatness.

7 Tips for Retaining Your Best Employees

A good employee is an asset to the company. Good employees can lead to an increase in sales and customer satisfaction. Retaining good employees is the key to the success of your business. The evolution of the workplace has made it hard to retain good employees. Job hopping has also made it hard for employers to keep their employees. The following are the best ways to retain your best employees.

Quality Supervision

Poor management can make you lose your best employees. Most employees leave their workplaces because of supervisors and managers more often than they would leave because of their job. Managers should provide feedback about performance. They should also clarify the expectations and potential earnings.

Create a Good Working Environment

Employees should feel included in the company. A firm that celebrates diversity in the workplace can encourage the employees to stay. Companies should develop incentives such as fitness centers to make it attractive to retain the top talent.

Provide Opportunities for Growth

Top talents want to work where they can grow and learn. Employees are likely to stagnate if they do not have new opportunities. Managers should organize workshops and seminars. Career-oriented employees must experience growth opportunities in the organization.

Appreciate the Employees

Managers should respect and recognize their employees. The common forms of appreciation entail bonuses, gifts, and monetary rewards. Commissions should also be calculated daily. This can raise motivation and help retain good employees.

Create a Work-life Balance

Companies should understand that employees have a life outside their work. You can quickly lose your top talent if you consistently ask them to work late and to come early. Technology has made it possible for employees to work remotely. Working remotely provides flexibility that employees would want.

Manage your Employees with Trust

Managers should promote open communication in the company. This helps to build trust between the employees and the management. Company leadership should also rely on transparency and relationships. Employees are likely to stay in a company when they have confidence in the management.

Hire the Right Person

The company should hire the right people for the right positions. The job descriptions should be updated periodically. Recruiters should ensure that candidates have the required skills. It is also easy to retain trained personnel.

Top Fitness Trends of 2019

Basic cardio and weightlifting are staples in most fitness routines. Throwing in classes like spin, yoga, or a nature walk allows you to switch up your workouts, but trying a new fitness trend is a great way to keep your workouts fresh and exciting. The following are just some of the workout trends everyone will be trying in 2019!

High-Intensity Interval Training

Commonly referred to as HIIT, high-intensity interval training involves short bursts of high-intensity exercises followed by a short period of rest. HIIT workouts are usually 30 minutes in length, but they allow the exerciser to participate in a quick and efficient workout. HIIT workouts are also something that does not require a gym to complete. The exercises target the entire body and help build muscle through bodyweight strength moves.

Group Fitness

Group fitness classes are on the rise. Group classes help individuals feel more motivated and allow for support while getting a workout in. Group fitness classes are a great way to feel accountable to get in a workout. These classes can help you stick to your routine and help reach fitness goals for the year. Group classes can be anything from yoga to Zumba to BodyPump, but these instructor-led classes will help target a wide variety of muscles during the workout.

Yoga

The popularity of yoga continues to rise each year and has been a mainstay of top fitness trends across all age groups in the United States. Yoga allows individuals the chance to be introduced to new ways in improving their holistic health and being able to center their mind and body. Yoga can also help lower stress and inflammation while building muscle and strength. Yoga can be practiced in a studio as part of a group fitness class or at home by following along on apps or Youtube videos.

Boxing

Boxing is becoming the choice workout for individuals because it allows you to complete a cardio and strength workout at one time. Boxing improves helps improve balance, coordination, reactivity, and agility. One of the main reasons for boxing is to improve your cardiovascular system. Boxing will help lower your resting heart rate, and the increased stamina can help during other workouts.

If you are looking to join a boxing gym, CHAMPS Boxing™ in Metairie, LA has a workout just for you.

Keep Your Fitness Resolutions in 2019

While January is the busiest time of the year at the gym, it is also the easiest time to give up on your newly set fitness goal completely. While attendance is up at the beginning of the month, there is a quick fall off by the end of January – middle of February. By February, most New Year’s resolution gym-goers have completely broken their fitness goals. If you intend on keeping your goal this year, trying these tips will help you break the New Year’s fitness resolution slump!

Small Goals

While getting in shape can be hard, it is important to keep your resolutions and goals small and specific. It is easy to set overly ambitious goals that tend to be unrealistic early on in your new fitness journey. Starting small will also allow you to become more confident and put the proper amount of work into the changes you want to make.

Priorities

Making fitness a priority will help control your weight and also improve your mental health and mood. Scheduling a workout into your day just like you would schedule lunch with friends or a doctors appointment. We get busy and are sometimes overscheduled, but having the time to fit in a workout will help you stay happy and healthy. Putting fitness ahead of less active activities can help increase your life expectancy and help reduce the risk of certain diseases.

Change it Up

A study done by the American Council on Exercise showed that changing up your workout can improve your changes to sticking with your fitness resolutions. It is also important to switch up your workouts, so you are not always targeting the same muscle groups. Just running on the treadmill will not always cut it when working out. Throwing in a day of weights will help keep you from hitting a weight-loss plateau if that is one of your goals. Varying your workouts will also help keep your body from adapting to your exercise routine.

Track Progress

Keeping track of your fitness progress can help keep you on track for your fitness resolutions. Whether it is just jotting down improvements in a fitness diary or tracking workouts and progress in fitness apps like MyFitnessPal, tracking your progress can help keep you accountable for your workouts.

Reward Yourself

Celebrate your fitness wins! Once you reach your goals, you should celebrate it and treat yourself! It’s important to choose rewards that will not undo all the hard work you’ve completed in the gym, so choose things like new gym clothes or movie nights! Rewarding yourself each time you achieve a fitness milestone will help you reach your goals faster, but also help keep you on track to reach those goals.

Holiday Blessings for the Women & Children’s Center

Christmas is truly the most wonderful time of the year for most of us. What we sometimes fail to realize is that this season doesn’t always bring joy. Sometimes it is a reminder of the inability to provide and share in the traditional celebration of Christmas that most of us take for granted.

image2This year, we chose to share our blessings with the residents of the New Orleans Women & Children’s Center which houses homeless and battered women and children, along with pregnant women. The shelter has provided outreach and assistance for this population since 2007.

We worked with Mrs. Sidney Coleman, the director of the center, in completing the tall task of obtaining and delivering all the items on the wish list within 24 hours. We were given the mission of providing gifts to stock their holiday gift shop – where the women are able to “shop” for their children. This provides a sense of normalcy because they can personally choose the gifts they wish for their children.

image1After choosing the perfect gift for their child, each mother wraps those gifts, adding her own personal touch. Not only does this provide them with a Christmas experience, it provides them with things much greater than material needs; such as comfort, joy, happiness and a peace of mind. On top of providing gifts for the women to give to their children, we were able to complete the shelters wish list providing the basic necessities of toiletries and bedding that most people take for granted. This donation was done truly in the spirit of Christmas, and we are grateful beyond belief to be able to bestow so many blessings upon those in situations less fortunate than us. Always remember to keep Christ in Christmas, and that it is far better to give than it is to receive.

 

Tips for Working Out When You’re Sick

Exercising is a way of life for many people and a vital part of their routine. If working out is something you enjoy, it can quickly come to a halt when you catch a cold or fall victim to the flu. In some instances, working out can improve the immune system and is good when you’re feeling sick. But sometimes being ill means activity needs to be kept to a minimum and exercising can make symptoms worse. It’s important to know when it’s safe to workout while you’re sick:

 

Look at Your Symptoms

Before jumping into a workout while you’re feeling under the weather, take a moment to review your systems. If your symptoms are happening from the neck up, you may be clear to work out. Symptoms from the neck up include sneezing, headache, coughing or a sore throat. Exercise can actually be helpful when experiencing these kinds of signs and clear them up. When you’re experiencing symptoms from the shoulders down, reconsider your workout. Any shortness of breath, abdominal pain or vomiting can be made worse by exercising. These kinds of symptoms require rest to start feeling better.

 

Avoid Intense Workouts

Working out while your sick can be potentially helpful and make you feel better, but it’s important to take it slow. Keep the exercises moderate and mild to make sure not to overexert yourself. Overdoing it can lead to feeling even worse and too much for the immune system to handle. Workouts like an easy jog or bike ride can help with symptoms and have you feeling better in no time.  Low-intensity workouts and activities have the potential to boost immunity. Keeping the exercise light and outdoors will be sure to improve your health.

 

Don’t Spread Your Illness

When you’re sick, it’s very easy to spread your germs. Even when you’re mindful of washing your hands and disinfecting things you touch, you can still get people sick. That’s why it’s important to stay at home or outdoors while working out when you’re sick. Going for an outdoor bike ride or looking online for at-home workouts will keep you from spreading germs. If you’re sick and go to a gym, you’re putting other people at risk of catching your illness. Once your symptoms have cleared up, it’ll be safe to step back in the gym again.

 

Take it Slow Afterwards

Once you’re starting to feel better and your symptoms have cleared up, it’s easy to get a little too eager to jump back into things. However, when you’ve recovered for an illness, it’s important to take it slow when you start working out again. As you begin to get back into a routine, slowly reintroduce more activity. Listen to your body and be careful not to push yourself too much. Keep the workouts low intensity at first and be sure to stay hydrated. Drinking lots of water is key to recovery, inside and outside of the gym.

 

David Jeansonne is the founder of Traffic Jam Events™, a nationally renowned automotive-marketing firm. He is also an award winning entrepreneur and business strategist. Read more of his entrepreneurship advice or check out his Twitter!

Indulge in the Good Life

We all want to be successful, but measuring “success” is different for everyone. For some, that means starting a business, earning a hefty salary, publishing a book, winning a gold medal or traveling the world. No matter how you measure success, it all starts and ends the same: hard work.

 

Why We Work Hard

Working hard pays off. The nature of work presents challenges and growth opportunities, which requires us to improve. We work too many hours, wake up early, stay up late, are the first to arrive, and the last one to leave. Success does not happen by chance, and if success were free, everyone would have it. Few people actually become successful because they fail to work hard. While working hard on what you believe in, you find the true value and meaning of success.

 

Success Takes Discipline

It is essential to remember that success also comes with failure. Successful entrepreneurs are not successful because they got lucky. Rather they learned how to build a business, run a company, organize their time, and earn a profit because they took a chance and learned from their mistakes. Success does not stem from a lack of determination; together with the time it takes, hard work is a must on your journey to success.

 

Results from Hard Work

Since failure is part of the success journey, you will learn how to persevere. Be sure to stay focus on your end-goal as well as take notice of the progress you are making. The best measure of success is results, and nothing brings more results on a consistent basis than hard work. Seeing results makes you feel accomplished, thankful and satisfied with what you’re doing. That makes the whole process of hard work worthwhile, and you find the strength to continue.

 

Personal Success

I have worked hard my entire life because I strive for success. Throughout my life, I have paved my way in a variety of industries, including automotive, staffed event, direct mail marketing, and now, group fitness. My hard work has paid off because I have founded two successful businesses which allowed me to give back to my community as well as live a comfortable life. Due to my hard work, I have been able to purchase a 78’ Ferretti Yacht, named INDULGE. I have worked hard my whole life to achieve that, and now I have the luxury of traveling between New Orleans, Tampa, and Orange Beach on my yacht.

 

If you’re willing to work hard, challenge yourself, to put in the long hours, and to take a step back before making a giant leap forward – you’ll achieve anything you want to achieve!

“We only live once… But if done right… Once is enough!”

 

David Jeansonne is the founder of CHAMPS BOXING™ and Traffic Jam Events™. He is also an award winning entrepreneur and business strategist. Read more of his entrepreneurship advice or check out his Twitter!

Avoid 5 Common Beginner Workout Mistakes

Deciding to take on a healthier lifestyle and start working out more is a big step. Many find adopting this new lifestyle change can be very fulfilling and rewarding, but it can be challenging at first. If you’re new to fitness and working out, it’s easy to make the common beginner workout mistakes. Here’s how to avoid the top 5 workout mistakes for beginners:

 

Take It Slow

When first starting out, it’s easy to take on fitness with full speed ahead. But doing too much too soon can not only be dangerous, but you could easily lose you motivation to keep it up. This is a whole new lifestyle change. Adopting it into your life and schedule is going to take some baby-steps. Having a great week of workout often encourages beginners to amp their workouts the very next week to levels that they’re body isnt used to. This can lead to serious injury and doesn’t allow a safe rate of adaptation. To avoid this, take things slow and gradually build up over your fitness plan.

 

Listen to Your Body

You’ve probably heard the saying “no pain, no gain”. While this is a great line for motivation, it should definitely be take lightly. Its normal to feel a bit of soreness and discomfort when just starting a new workout plan, but many beginners make the mistake of ignoring the other serious pains that may accompany the new routine. If the aches and pains intensify, listen to your body and take a break for awhile. Just a day or two will help your body heal and recover. Ignoring this pains and continuing your workout will lead to worse injuries and will definitely take more than a couple days to recover from.

 

Pick the Right Shoes

It may sound silly, but what you put on your feet can greatly affect your fitness journey. Getting the right shoes or footwear and regularly replacing them can prevent injury. Depending on the workouts you do will determine the support you need. Going for a run and participating in a studio fitness class require two completely different types of footwear. Many beginners make the mistake of using the same sneakers for every workout.

 

Keep Track of Your Progress

One of the biggest mistakes a beginner will make is not keeping track of their goals and progress throughout their fitness journey. By keeping track of your workouts, you will see the progress you are or aren’t making. Take notes of the exercises you did, the weights you used, and how many reps you did. It’s also a good idea to track your physique by taking pictures and doing weigh-ins. By keeping track of your progress, you can see if you should make any changes if no improvements were made or to keep doing what you’re doing if you plan has been successful.

 

Have a Plan

A lot of the time, beginners have no idea what to do. Many simply begin with going for a run or doing numerous crunches week after week. But the to get the best out of your fitness journey, you need to have a workout plan. To avoid roaming aimlessly around the gym wondering what to do next, find a beginner’s program online or from a personal trainer to get you started and stick with it for at least eight weeks. By having a plan to follow, you’ll have an easier time keeping track of your progress and following a program helps to stay motivated from week to week.

 

David Jeansonne is the founder of CHAMPS BOXING™ and Traffic Jam Events™. He is also an award winning entrepreneur and business strategist. Read more of his entrepreneurship advice or check out his Twitter!