Creating a Workplace Mentorship Program

One of the most valuable assets that a business organization has is the employees. For an organization to meet its target and maximize revenue, there must be teamwork. A company’s success depends on many factors, one among them being how happy the employees are. Many successful brands have a way of keeping their employees motivated. One of the best-proven methods utilized by companies is through the implementation of a mentorship program. 

Tips for a Successful Workplace Mentorship Program

Workplace mentorship programs may vary from one organization to another, depending on the need of every organization. However, there exist common tips when formulating a successful program. Some of these tactics include the following;

Outline the Mentorship Objectives

Before a mentorship program is formulated, the business owners should clearly define what they want to achieve with the program. The primary objective of numerous mentorship programs is the improvement of employees’ performance. However, different organizations may have varied reasons for the program. If an organization’s objective is to create new leaders, the mentorship program must be strictly designed for leadership only.

Plan the Mentoring Process

Here, the program owners should decide on the best way to implement the program. Some of the key considerations include; the number of mentees expected to sign up for the program, how long the program will take, how to evaluate the program’s impact, and so on. A lot of brainstorming is required in this process.

Selection of the Beneficiaries and Stakeholders of the Program

The mentorship program’s objective should be the criteria used to decide who will participate in the mentoring program. The owners of the program should decide whether beneficiaries will need to make formal applications or not. The process may also involve assessing skills and areas of weaknesses to establish the best criteria for selection. The mentors of the program may also be selected.

Matching of Mentors with Mentees

After successfully selecting the program participants, the next task is matching the mentors with mentees. Mentors should have professional qualifications that match with mentees to impart meaningful skills and experience.

Provision of Mentorship

When everything has been kept in check, the mentorship program ought to be implemented. By the end of the program, companies should find a way of evaluating the impact of their mentorship program.

How to Successfully Rebrand Your Business

Every business owner strives to keep the fire burning for as long as possible. Over time, disasters happen, new trends develop, and new technologies are created that make it harder for some businesses to stay afloat. The following are tips to consider for rebranding a business.

Change the Focus

Rebranding the business must include changing the company’s mission and values. The purpose is to reevaluate the importance of the company and how relevant it is in the current marketplace. Its owners must focus on what people want by improving their customer relationship management system.

Make Small Changes

There could be a number of reasons why a business wants to rebrand. Customers may have complained about the logo, and the Web designers may want to increase traffic to the website, etc. Whatever aspect of the company needs to be changed, it’s important to make small, gradual changes to determine how the public will react. It’s not practical to rush into launching a campaign that creates even more problems than before.

Experiment With the Design

When creating a new logo and slogan, experiment with every aspect, such as design, color, and size. The first step is to choose a new brand that customers will respond favorably to without making any assumptions. A graphic designer or two should perform plenty of experimentation using advanced software and ask for opinions from the company’s staff. The new design should be a collective effort from the customers, owners, managers, and employees.

Promote the New Brand

The final step is to inform everyone of the new brand and present it as a significant improvement. Start the rebranding campaign by reaching out to customers on social media, the company’s website, advertisements everywhere, etc. Monitoring the public’s reaction is essential, along with monitoring future sales and profits resulting from this change.

The days of giving up and walking away from a failing business are over. There is never a good reason to give up entirely when there is the option to rebrand from the ground up. It starts by knowing what caused the original brand to fail and then knowing what the customers want in the new business.

5 Tips for Creating a Business Strategy in 2021

In light of the coronavirus pandemic, some businesses are reopening. In some states, there has been business closure causing uncertainty. Moreso, business owners have to reduce customer capacity in their shops. It has brought confusion about whether you can create a strategy in 2021. Here is what you can do to develop a business strategy this year.

Expand the Timeframe for Product Launch

You need to extend the product launch schedule due to certain elements. Lack of raw materials and personnel means that introducing new products to the market won’t be possible. Therefore, you need a new timeline to develop the items and launch them later. You can focus on marketing and labor to make the process effortless when the time comes.

Define Things to do

Due to inevitable uncertainties, you need to focus on the things that you can do. For example, if you have a physical shop, you can move the operations online. This way, you can start delivering goods to customers. You won’t be out of the market, and you will continue serving your clients.

Add Value to your Products or Services

Adding value to what you offer is a critical business strategy in 2021. For instance, you can provide a myriad of options for financial help to new customers. Payment plans that accept small cash flows will help you gain new buyers. Layaway is another idea that you can try to connect to your customers. Also, you need to share information about your products and services with customers.

Have Many Back-up Plans

You need to create a multi-plan approach to tackle challenges in your business. Having several back-up plans will help you glide through health concerns and reopening at a slow rate. You can also maneuver risks that come with business opening and closure after a short time. With experience from 2020, you can test your plans to transition seamlessly.

Make Changes and Improvements

You can use the available time and resources to improve your venture. You can start by going paperless and transforming into digital space. The highlight is that you can test whether the new strategy will work for you. When business eventually picks up, everyone will know how to handle technology. You will realize the benefits of connecting with customers using tech.

4 Tips to be a Successful Entrepreneur

Taking the path to entrepreneurship provides exciting opportunities, but there’s also no guarantee of success. You can reduce the risks that your venture will fail by adopting a few practices that successful entrepreneurs have already incorporated into their daily lives. Here are a few suggestions to get you started.

Embody the “Go Get ‘Em” Attitude

Each day, you should be prepared to dig in and work your hardest towards achieving success as an entrepreneur, regardless of any setbacks or emotional upheavals you experience. This is also called being gritty because it involves dedicating yourself to the hard work and perseverance that success requires. If you’re not entirely dedicated to your mission, you can’t be surprised when you fail.

Never Stop Challenging Yourself

When you developed your business plan, you set a long-term goal for yourself, but that’s not the only objective that should motivate you. Additionally, you should be setting daily and monthly goals for yourself. Each new goal should be just outside your comfort zone, yet it should also be attainable. As you accomplish a goal, reward yourself and move on to your next objective.

Take Smart Risks

As an entrepreneur, you don’t have the luxury of playing it safe. Failing to take risks will keep you from succeeding, so use your fear of failure to prompt your courage to take a leap of faith here and there. This doesn’t mean taking foolish risks. Each move should be researched to understand your risks ahead of time thoroughly and, if you determine the risk is worth the potential reward, go for it.

Reinforce Your Self-Confidence

Left unchecked, the mind can run rampant with negative thoughts, and those thoughts will influence how the events in your day play out. You’ll have better experiences and handle challenges more aptly when you reinforce positive thinking. As you catch yourself having a negative thought, change your thinking pattern to focus on positive thoughts. Instead of dwelling on your weaknesses, remind yourself of your talents and skills. This will help you build trust in yourself, which is essential in becoming a motivated leader.

As you network with other entrepreneurs, you’ll find more practices and beliefs to adopt. Eventually, taking advice from multiple sources will help you develop your approach. While there’s no one right way to achieve success, using tips from those who have achieved it will ultimately help you reach your goals.

What Does it Mean to be an Entrepreneur?

In a nutshell, an entrepreneur is someone who builds and runs his/her own business. And while the dictionary definition of what it means to be an entrepreneur is a widely known piece of information, only a few people understand what it means to be in business. Here are qualities that make up the core of an entrepreneur:

Has a Diverse Skill Set

Entrepreneurs are known for having a diverse range of skills and expertise to effectively navigate the day-to-day and significant picture challenges of their respective industries. Aspiring entrepreneurs should proactively seek out new skills that they can add to their existing repertoire. For instance, those whose background is in finance or economics can use their weekends to learn tech-related skills, such as web design or mobile app development.

Has Absolute Command of His/Her Finances

While rags-to-riches stories of billionaires, like Mark Zuckerberg and Steve Jobs, are great for motivating those with little money to spare, these cases should be more of an exception rather than the rule. Aspiring entrepreneurs should make sure that they are financially stable before taking on a financially demanding project as a business entity. If your finances are rocky, you will have difficulty making the right decisions to move your business forward.

Is Driven By a Deep Purpose

Real entrepreneurs are working towards something they feel genuinely passionate about. While making money is the goal, it shouldn’t be the only factor to consider when deciding what business to get into. Identify what bigger purpose your business serves.

Is Ready to Put in the Work

Anyone can claim that they’re an entrepreneur. But when it comes to putting in the effort of filing and submitting legal requirements, running marketing campaigns on various channels, and working on eliminating bottlenecks on product or service production, they fall short. Be ready to put in the time and effort demanded by your business.

These are only a few of the many qualities an entrepreneur should possess to compete in his/her respective niche. Other attributes that make up an effective entrepreneur include managing risk, leading other people, and selling any product or service to anyone.

Mastering Communication Skills For Entrepreneurs

Part of being an entrepreneur is mastering a wide range of skill sets. Many of these skills are ones people take for granted that they are already good at, like communication. How do you effectively communicate your marketing message to consumers? To other companies? How do you effectively negotiate with suppliers or communicate your needs to an employee or freelancer?

Mastering communication skills as an entrepreneur is necessary for long term success. Your business can’t grow without other people.

So what types of skills are part of effective communication that you can work on?

Letting People Know You Are Actively Listening

There are two parts to this. There is making sure the people you are listening to know they have your attention, and there is giving it. You don’t want to fake this. Part of building your relationship with the people you’re communicating with is taking in what others have to say.

When you are giving someone your attention, make sure you are listening. Cut out distractions. If your phone is going off, put it on silent and apologize. It’s a common practice to repeat some of what you’ve heard when you reply. Not only does this indicate you were listening, but it clarifies that you understood them correctly.

Learn to Write Well

You’ll be sending many texts, emails, and social media messages as part of your business. You’ll also either be writing marketing messages yourself or approving them. To do this well, you want to write well. Today, this is simply an essential part of effective communication as an entrepreneur.

You can also use online tools like Grammarly to check your work for you while you’re on your device to help speed this up. You can also take copywriting and written communication courses in-person or online to improve this area.

Learn to Express Your Ideas

As an entrepreneur, you have big ideas that need communicating. You need to be thorough in how you express them. Being concise is also important as part of being transparent, but often people will lean too far one way or the other on this. You don’t want to ramble, but you also need to give enough information that people clearly understand what you’re saying.

If you struggle with getting your point across, you may practice writing a first draft of what you want to communicate, just for yourself. Write down every thought you have on the topic. Then read through it and highlight the important parts. This way, you’ve got everything you need and can still cut the extraneous. This is an excellent way to organize your thoughts and practice effective communication.

4 Key Tips for Aspiring Entrepreneurs

What do strong entrepreneurs do to achieve their success? While your business idea may be unique in many ways, there are always mentors you can learn from who’ve started businesses successfully and kept them going strong.

Whether your business is only a vague idea or you’re deep into building your career, these tips for aspiring entrepreneurs can help get your mind in the right place for success.

Understand Your Vision

See the future vision of your business from all sides. What does your average workday look like one year from now? Five years from now? What does customer experience look like? What is your business accomplishing? The more questions you can ask yourself about your vision, the clearer the picture will become. Keeping that vision in mind will keep you on the path toward creating it.

Surround Yourself With The Best People

You may have heard that you are an accumulation of the five people you are around the most. Surround yourself with supportive people and who are doing the kinds of things you want to do. This may mean working directly with them under your company. This may mean networking with people in your industry. It could also mean joining a group of people who get together to discuss their goals. If none of these are options, it can also mean following great people online and regularly listening to podcasts or checking out their content. Remind yourself that these people are doing great things, and so will you.

Know-How You Work Best

A crucial part of success for entrepreneurs is capitalizing on their strengths. Do you work best handling your email in the morning or afternoon? Do you need mid daybreak? Are you strong at specific tasks but could be best served by hiring a virtual assistant for others?

Know how you work best so you can do so with more ease.

Get Organized

You need to develop a clean and comfortable workflow as early as possible in your career. Many entrepreneurs develop systems like the one David Allen recommends in his book “Getting Things Done.” This book is just one example of ways productive entrepreneurs minimize their stress and maximize their productivity with systems for keeping their business and lives organized.

Essential Soft Skills for Entrepreneurs

When you think about a job, your mind may jump to the hard skills required to be successful at that job. However, soft skills are just as essential, especially for entrepreneurs. In particular, there are a few soft skills that are essential for successful entrepreneurs.


It could be argued that communication is a soft skill that is necessary for nearly every profession. Communication is especially important for entrepreneurs because they are continually meeting with their team and clients. The outcomes of these meetings are ultimate what drives business for entrepreneurs.

A successful entrepreneur will make a conscious effort to create an open environment for communication. This applies to communication with themselves, their team, and their clients. When all channels for communication are open, the entrepreneur and the business will have more success.


It is not likely that an entrepreneur got into the world of entrepreneurship without necessary negotiation skills. This skill is critical to help the company or organization make positive gains. To be a successful negotiator, an entrepreneur must understand where the other person is coming from. To gain this understanding, the entrepreneur will need to reflect on their communication skills to ask the right questions to gather the information they seek.

Positive Outlook

It can be tempting to give in to negative emotions when things do not go as planned. However, the successful entrepreneur knows the importance of a positive mindset. Positivity in the world of entrepreneurship is directly related to resilience. There is no doubt that there will be good days and bad days. A positive mindset doesn’t mean that the entrepreneur cannot acknowledge when things go wrong. A positive mindset means giving taking a moment to address what went wrong and then get right back to work, making a plan so that the same thing does not happen again.

Active Listening

Active listening goes hand in hand with effective communication. To be an active listener, the entrepreneur must avoid distractions and focus on what their communication partner says. This cannot be easy in a fast-paced environment but will pay off in the long run.

The Future of Entrepreneurship

Americans have always valued entrepreneurship. The classic American success story involves arriving as an immigrant, starting a business and scaling it up into something impressive. While that’s an enduring template, it’s essential to acknowledge the way entrepreneurship evolves. The economy is always changing, and the roadmap to business success changes from era to era.

For the year 2020, there are several significant trends to note when it comes to entrepreneurship. The first is the type of people who are starting new businesses. In 2020, many entrepreneurs are young. Four percent are under 30. That’s not a huge percentage, but it’s a significant number of individuals. Remarkably, so many young people are taking substantial risks early in their careers.

The second trend of note is the type of business people are starting. Instead of opening stores or becoming general contractors, most new businesses are service-related. That can mean business services, food service, or lifestyle services like coaching and personal training. The knowledge economy is becoming more important all the time. General retail and home services each account for less than 10% of the new businesses being started.

The way that entrepreneurs are going about their business has also changed. In the past, it was an advantage to be able to do more than one thing well. That was true of many retail and service-based enterprises. With the ubiquity of Amazon and Walmart, there’s no need for more entries into that market. The real way to succeed as an entrepreneur in 2020 is to niche down. By providing a particular service to a specific market, new businesses can thrive. The detail is where many people and businesses need the most help right now.

Another trend in the way new businesses are coming together in partnership. In the past, there was a big dividing line between tech and other industries, especially in the startup phase. Today, it’s common to see partnerships where one party handles the marketing and sales, and the other controls the coding and development—finding a trustworthy partner with a complementary skill set has always been a key for business success. It’s good to see effective communicators and great engineers coming together and achieving greatness.

7 Tips for Retaining Your Best Employees

A good employee is an asset to the company. Good employees can lead to an increase in sales and customer satisfaction. Retaining good employees is the key to the success of your business. The evolution of the workplace has made it hard to retain good employees. Job hopping has also made it hard for employers to keep their employees. The following are the best ways to retain your best employees.

Quality Supervision

Poor management can make you lose your best employees. Most employees leave their workplaces because of supervisors and managers more often than they would leave because of their job. Managers should provide feedback about performance. They should also clarify the expectations and potential earnings.

Create a Good Working Environment

Employees should feel included in the company. A firm that celebrates diversity in the workplace can encourage the employees to stay. Companies should develop incentives such as fitness centers to make it attractive to retain the top talent.

Provide Opportunities for Growth

Top talents want to work where they can grow and learn. Employees are likely to stagnate if they do not have new opportunities. Managers should organize workshops and seminars. Career-oriented employees must experience growth opportunities in the organization.

Appreciate the Employees

Managers should respect and recognize their employees. The common forms of appreciation entail bonuses, gifts, and monetary rewards. Commissions should also be calculated daily. This can raise motivation and help retain good employees.

Create a Work-life Balance

Companies should understand that employees have a life outside their work. You can quickly lose your top talent if you consistently ask them to work late and to come early. Technology has made it possible for employees to work remotely. Working remotely provides flexibility that employees would want.

Manage your Employees with Trust

Managers should promote open communication in the company. This helps to build trust between the employees and the management. Company leadership should also rely on transparency and relationships. Employees are likely to stay in a company when they have confidence in the management.

Hire the Right Person

The company should hire the right people for the right positions. The job descriptions should be updated periodically. Recruiters should ensure that candidates have the required skills. It is also easy to retain trained personnel.